Week #8, Blog Entry #8:            Big Data Analysis, Data Visualization, and Decision Making

 

This week, we learned concepts related to big data analytics together with data visualization and its utility in business operations including gathering customer sampling data, market analysis, operations management, forecasting, supply change management, and customer service. Multiple companies provide big data management support services to firms to help them manage data gathering and analysis.

Big Data Analysis

Big data analysis is the process through which a firm can query needed data in a focused area to use the information to help make business decisions. Data needs to be queried, captured, stored, cleaned, analyzed, and shared in a useful format and platform for users to be able to analyze the meaning of the results and help them make business decisions. Data needs to be captured in a trustworthy manner and be statistically analyzed through standard reproducible means for users to be able to rely on the data and analysis results. Governments and companies rely on the veracity of big data analytics to make decisions on how they conduct services and operations. The field of data management is a growing discipline, incorporating AI and automation into data management and analysis in an increasingly structured manner. Leadership interpretation of data is critical in its relevance, utility, and practical implementation of business management (Wang, 2021).

Data Visualization

Data visualization is critical in the analysis and interpretation of data. Visualization is the process of manipulating data points to create graphics, tables, and charts to be able to identify patterns and relationships between data points, explore new ideas of convergence or divergence of information, and convey that information to others. By processing data into visual patterns, large amounts of data can be interpreted more easily (Drury, 2024). The visual formats used in data visualization include charts and graphs (e.g. histograms, distribution plots, line or bar graphs, pie charts, etc. 


Business Statistics

Statistics are crucial in analyzing and processing data for businesses. Through the MBA Math course, we learned and reviewed concepts such as the mean, median, mode, range, probability, regression, normal distribution, sampling, and inference (MBA Math, n.d.). All these calculations help interpret data to make business decisions.

 

References:

 

Wang, T. (2021).  Lecture on Big Data and Decision-Making. Personal Collection of T. Wang, University of Illinois Springfield, IL.


Drury, A. (2024, April 22). Data Analytics: What It Is, How It's Used, and 4 Basic Techniques. Investopedia. https://www.investopedia.com/terms/d/data-analytics.asp

 

MBA Math (n.d.). Statistics. https://www.mbamath.com/Dashboard#/subjects/5Links to an external site.

 

 

 

 


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