My Health Care Management MBA Portfolio

    Week #6, Blog Entry #6:            Capital Investments: Bond Valuations and Net Present Value   We learned this week that bonds are instruments for investments of companies and governments to generate capital. Capital investments generate income resources that allow companies and governments to finance their operations. Entities can generate capital in three ways: earning income through the sale of products and services, issuing stocks that give ownership of the entity in exchange for money, or bonds that are loan notes issued by the bond issuer to the purchaser which is the bond-holder. Net present value (NPV) is a calculation used to evaluate the financial feasibility of a capital investment.   Bonds The bond market is bigger than the stock market. Bonds are an investment product where individuals lend money to an entity, business, or government, at an interest rate for a period of time. Bonds are used by ...

  Week #5, Blog Entry #5:            Finance Fundamentals   This week’s lessons focused on business finance tools to assess business profitability, economic forecasting, resource management, strategic investment, and planning to promote long-term business stability. Just like in medicine, accounting and finance have their own nomenclature and basic concepts that define economic issues that affect businesses and markets. Financial accounting collects data about a business and organizes it in specific standardize formats used by entities outside of the business, such as investors, creditors, and governments (Peterson, 2023). On the other hand, managerial accounting collects data for internal business use, amongst leaders, managers, and employees to help make decisions regarding the business’s operations and future. I will describe here the four basic reporting tools used to assess business health, economic strength, and profita...

  Week #4, Blog Entry #4:            Marketing Strategy & Group Project   This week’s lessons focused on the 4Ps of Marketing and a group project that applied all the business concepts we have learned so far. We specifically analyzed the sales management mistakes made by Under Armour, which resulted in monetary penalties and damage to their brand, retailers, and customer base.   4 P’s of Marketing Implementation: Product, Price, Promotion, and Physical Distribution   The insights gained from extensive market and customer analysis are incorporated into a comprehensive marketing and advertising strategy, tailored to specific customer segments. This marketing implementation will emphasize advertising campaigns across designated retailers and platforms, informing customers about product offerings, product positioning, pricing, availability in retail stores, benefits, complementary products, and promotional and l...

  Week #3, Blog Entry #3:         Marketing Strategy: Analysis, Design, and Implementation     This week’s lessons focused on how businesses design marketing strategies, analyze their intended market segments and implement action plans to promote their products and services.   Market analytics will guide firm decisions regarding customer targeting, advertising, selling strategies and their locations, product promotions and value, branding, positioning, and packaging (Villegas, 2021). The analysis will direct a firm’s investments when entering a market and influence its behavior to develop a customer base, foster customer loyalty, and create brand development and customer retention strategies to maximize profits.   5 C’s of Marketing Analysis   Management must analyze the 5 C's—company, consumers, competitors, collaborators, and climate—to develop an effective marketing strategy (Bhasin, 2024). Understanding the co...